"Is Dealership Installed Tinting a good idea since I am going to buy my car there anyway?" Sounds reasonable. But before you do that, you should read what this page has to say first.
More and more new car dealerships are getting into the window tinting business. Why is that? There are several reasons and this page will help you make the right decision.
The answer here is no. Many contract it out to a reputable tint shop.
The dealerships that actually have an employee of the store tint the cars, were usually looking to make more money on the sale of the vehicle, so they bought into a dealership installed tinting program.
Here is how it works...
Most of the time, the dealership has been sold on the "in-house" program from a company who specializes in selling such programs to dealerships who are looking to increase their "gross" (profit margin per car).
The "pitch" usually includes the promise to train ANYONE in the dealership to tint cars in about 2 weeks. After giving the employee a crash course in the application of window tinting, the new "installer" is thrown to the wolves and expected to be as good or better than someone who has been installing for years. This is a bogus claim. (Most quality minded window tint installers are those who were trained over a period of several months if not a year or longer. One of our best installers was trained over a 24 month period).
Nearly everyone at the dealership from sales to service, the customer, and the installer becomes disillusioned or irritated with this program in a relatively short time. Declining CSI (Customer Satisfaction Index) scores usually accompany the program and costs the dealership $1000's in lost sales. In most cases, the only one who wins is the salesman who sold the program to the dealership.
Dealerships who stick with the "in-house" program for longer than a few years find themselves struggling to deliver consistent quality installations. Once their "installer" quits, the dealership is forced to start the process all over again training someone else again from scratch. Any installer who truly becomes skilled will eventually quit the dealership and opt to tint cars on his own, effectively cutting out the dealership at their expense.
The average time a dealership stays with an "in-house" program is about 2 years at which time they call a reputable tint shop to take over the disaster for them.
Why would any reputable dealership risk the headaches associated with dealership installed tinting when they should stick to selling quality vehicles and leave window tinting customer cars to the professional tint shop??
An "in-house" window tint installer equals cheap labor. Cheap labor equals more money in profits
Installation of window tinting is an art that must be developed over time. A quality window tinting company will use skilled installers and pay them well for their expertise and finesse.
For a dealership installed tinting program to have any chance of success, the dealership must rely on "cheap labor". In fact, most young installers are paid just a few dollars over minimum wage which is a great cost savings to the dealership. The less the program pays for labor, the greater the profit margin.
Think about it...
If the employee who tints the dealership cars only views his job as an 8 to 5 way to collect a weekly pay check... will he do a good job on your new car??
Do you really want someone learning on your new "baby"?
Do you really want to trust your new $25,000 to $90,000 car to someone who was washing cars just last year and now is the dealership's window tinting "expert"?
As with any business, the goal is to make money the cheapest way one can. This is not lost on new car salespeople, or the owner of the dealership.
Dealership installed tinting typically relies on someone to supply them with the cheapest materials in order to make the most amount of money per vehicle.
With globalization of the world's economy, many low cost manufacturers from economically distressed countries are producing window film at very low prices, and with very cheap labor. The quality at which these films are manufactured and marketed are highly suspect.
Never before in our industry have so many new "manufactures" come on the scene to sell window film.
You have just spent anywhere from $25,000 to $90,000 or more on your new car.
Do you really want the dealership to use inferior window tinting products on it?
"Why would anyone allow a dealership installed tinting program to charge them 3 or 4 times the actual cost?"
This is one of the biggest reasons EVERYONE should question the dealership installed tinting program that is operating where you buy your new car.!
"In-house installers" are typically someone who was - until recently - been doing other things in the dealership INSTEAD of window tinting (i.e. - washing cars, changing oil, moving cars around, sweeping the floors, etc.).
But now, after a crash course in the fine art of window tinting, he's an expert???
The Bottom Line...
Dealership installed tinting programs fail to deliver.
At the end of the day, you want the vehicle you have just purchased with your hard earned money, to be enhanced by window tint that has been professionally installed by an expert in the field.
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