The Problem - Ultraviolet (UV) rays can find us no matter where we think we can hide. These damaging rays can bounce off the ground or off water, so they can make their way to us even if we're inside our cars with the doors locked and the windows rolled up! UV rays are relentless and can find us regardless if it's summer or winter.
Do you remember running around outside during the summer without a shirt on as a kid?
Many of us did it, swimming, sliding thru the slip n' slide, or just sunning ourselves. We even put Baby Oil on our skin to get a tan!!!
Today, no one in their right mind would let their kids do the same without some form of protective SPF Sun Screen Protection! The Sun is deadly.